A treatment is not a conditioner. Conditioner sits on the surface for two minutes and rinses off. These are salon products left to work for 45 minutes, most of them with heat, so they get past the cuticle and change how the hair behaves for weeks rather than until the next wash.
Artistly runs four of them, and they solve four genuinely different problems. That distinction matters more than the price difference: booking a hydration treatment for hair that is actually breaking will not fix anything, and it is the most common mistake people make with their own hair at home.
All four are 45 minutes and cost $45 to $50. Most are booked as an add-on to a cut or a colour, and any of Karan, Noor, RV or Zahara can do them.
The four treatments.
Each one is its own 45-minute booking. Here is what each is actually for, and who should pick it.
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FROM $45 · 45 MIN
Hydration Treatment
For hair that is dry, not damaged. Moisture goes back into hair that has gone dull, rough and static — which in Winnipeg is most hair by February, between the cold outside and the dry furnace air inside. Pick it if your hair feels straw-like and looks flat but is not actually snapping. It is the most-booked add-on to a cut for a reason.
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$50 · 45 MIN
Colour Vibrancy Booster
For colour that has gone flat. It refreshes and holds the tone you paid for, so a fresh colour still looks fresh in its second month instead of only its first. Pick it if your colour fades faster than you want to rebook. It will not change your shade and it does not replace a colour appointment — it makes the one you already had last longer.
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$50 · 45 MIN
FORTIFY — highly damaged hair
The strength treatment, and the only one here aimed at real structural damage. Built for hair that is over-processed, bleached hard, snapping when you brush it or going gummy when it is wet. Pick it if your problem is breakage rather than dryness. If you are planning more lightening, book this before that appointment, not after it.
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$45 · 45 MIN
De-Frizz Treatment
For frizz, flyaways and humidity. It smooths the cuticle down so hair sits flat and stays where you put it — a 45-minute version of what a keratin treatment does over three months. Pick it if humidity is your enemy, or if you want to test whether smoothing is really what you want before committing $200 and two and a half hours to keratin.
Which one do you need?
There is one question that sorts almost everybody, and you can answer it yourself in the shower: is your hair dry, or is it breaking?
Dry hair feels rough, looks dull and goes static, but it holds together when you pull a strand. That is a moisture problem — Hydration.
Breaking hair is a different thing entirely. It snaps mid-length, it feels soft and gummy when wet, and you find short broken pieces rather than full-length shed hairs. That is structural, and moisture will not touch it — FORTIFY.
If the hair itself is fine and it is the colour that has gone dull and brassy early, that is the Colour Vibrancy Booster. If everything is healthy and the only complaint is that your hair will not lie down, De-Frizz is the one.
And if the honest answer is that your hair is badly damaged and you want a shortcut — there isn't one. A treatment improves how damaged hair looks and behaves, and it slows further breakage. It does not un-do the damage, and split ends still have to be cut off. Any artist here will tell you that in the chair rather than sell you four treatments that were never going to work.
What actually happens in the chair.
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01
Your artist checks the hair
Two minutes of looking and one pull-test tells them whether you have a dryness problem or a breakage problem. If you booked the wrong one, they will say so before starting.
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02
Washed first
Product build-up blocks anything from getting in. The hair is washed and towel-dried so the treatment goes onto a clean shaft, not on top of last week's dry shampoo.
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03
Applied and left to work
Worked through in sections, then given real processing time — usually with heat, which is what opens the cuticle enough for the product to do something. This is where the 45 minutes goes.
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04
Rinsed, styled, and a plan
Rinsed out, blow-dried and finished, so you can feel the difference before you leave. You also get told whether this is a one-off or something worth repeating, and how long to leave it.
Questions we get asked.
Which treatment do I need?
Answer one question first: is your hair dry, or is it breaking? Dry, dull and rough but structurally fine means the Hydration Treatment, from $45. Snapping, gummy when wet, shedding short broken pieces means FORTIFY, $50. If the problem is frizz and flyaways rather than condition, that is the De-Frizz Treatment, $45. If your hair is fine and it is your colour that has gone flat, the Colour Vibrancy Booster is $50. If you genuinely cannot tell, your artist will look at your hair and tell you which one — and will say if none of them is the answer.
Can I add a treatment to another appointment?
Yes, and that is how most of them are booked — alongside a cut, a colour or a blow-dry. Each treatment is still its own 45-minute service, though, so add it when you book rather than asking once you are in the chair. The extra 45 minutes has to exist in your artist's column, and on a busy Saturday it often does not.
How often should I have one?
It depends which one and what your hair is doing. Hydration and de-frizz suit a regular rhythm — roughly every four to six weeks, or simply every time you come in for a cut. The Colour Vibrancy Booster is best timed between colour appointments, when the tone starts going flat. FORTIFY is different: for badly damaged hair it works as a short course rather than a one-off, then you ease off once the breakage stops. Your artist will give you a realistic schedule instead of booking you in every fortnight.
Do treatments work on coloured hair?
Yes. All four are safe on coloured hair, and coloured hair is exactly who most of them are for. The Colour Vibrancy Booster is built specifically for it. None of the four will change your shade or lift your colour — they condition, strengthen and smooth, they do not deposit or remove pigment.
Do they help damage from bleaching?
FORTIFY is the one built for that. Bleach damage is structural — the inside of the hair is weakened, which is why it snaps and feels gummy when wet. FORTIFY strengthens what is left so the hair stops breaking and starts behaving. Be clear on what it cannot do: it does not un-bleach hair, and split ends still have to be cut off. It buys you condition while you grow the damage out, and it is worth booking before your next round of lightening rather than after.
Do you take walk-ins?
We do take walk-ins, but please call 431-844-5500 first to check availability before coming in. A treatment is a 45-minute booking with a specific artist, so a quick call saves you a trip to St Anne's Rd for nothing.
Treatments are done by Karan, Noor, RV and Zahara. You choose your artist when you book.
Every service and starting price is listed on the booking page. Nothing is "price on request", and your exact price is confirmed in the chair before work starts.
567 St Anne's Rd, Unit 2, Winnipeg — in St Vital, minutes from Southdale, Windsor Park, Island Lakes and St Boniface. 431-844-5500
Monday 10–7 · Tuesday to Saturday 10–8 · Sunday 10–6. See directions and hours.